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enterprise software

A collection of 6 posts

enterprise software

Building Your Enterprise Software Stack - a VP Level View

chief.io hosted an event titled Building your enterprise software stack. Three Silicon Valley Vice Presidents of Sales, Marketing and Customer Success at various venture funded startups they shared their thoughts on how they empower their teams and companies with software.

  • Hugo Angelmar
    Hugo Angelmar
6 min read
enterprise software

5 Predictions For The Enterprise Software Market in 2019

We make 5 predictions for the enterprise software market for 2019, including the arrival of Google in the software review market.

  • Hugo Angelmar
    Hugo Angelmar
3 min read
marketing

What does Zoom, the best tech company to work for 2019, use for marketing?

Glassdoor published their annual ranking of best places to work and Zoom came in at #2 overall and #1 tech company. We at chief.io asked ourselves what the best tech company to work for was using for their marketing operations.

  • Hugo Angelmar
    Hugo Angelmar
4 min read
enterprise software

What is a Customer Data Platform (CDP)

The best, modern marketers, product managers and account managers combine creative flair with data-driven decisions. Vendors have been promising them a "360-degree view of the customer" for a long, long time. But, a customer data platform may finally deliver on that promise.

  • Hugo Angelmar
    Hugo Angelmar
3 min read
marketing

Why MarTech has exploded

There has been a lot of noise about the marketing technology ecosystem exploding. ChiefMartec started their marketing landscape in 2011 with 150 companies, and now track over 7,000 companies. Let's find out what makes marketing different

  • Hugo Angelmar
    Hugo Angelmar
3 min read
procurement

How to prepare for a successful enterprise software purchase

All businesses make software purchases. It is necessary to be efficient and to compete. Typically, these purchases are made to solve a problem and often times they do, but how do you maximize the value of your purchase?

  • Alex Morales
    Alex Morales
5 min read
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