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customer data platform

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What is a Customer Data Platform (CDP)
enterprise software

What is a Customer Data Platform (CDP)

The best, modern marketers, product managers and account managers combine creative flair with data-driven decisions. Vendors have been promising them a "360-degree view of the customer" for a long, long time. But, a customer data platform may finally deliver on that promise.

  • Hugo Angelmar
Hugo Angelmar Nov 26, 2018 • 3 min read
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