Chief Software Officer - Blog

What is SaaS? 25 FAQs About Software as a Service

Do you want to know what is SaaS? Here are 25 FAQs about Software as a Service that will amaze you.

Everyone's using Google Analytics. But what's missing?

There are a lot of different analytics platforms out there. Yet despite their multitudes, one analytics platform is best known and most dominant. In case the headline of this post didn’t give it away, we’re talking about Google Analytics. Right now, over 25 million websites and 80 percent

enterprise software

Building Your Enterprise Software Stack - a VP Level View

chief.io hosted an event titled Building your enterprise software stack. Three Silicon Valley Vice Presidents of Sales, Marketing and Customer Success at various venture funded startups they shared their thoughts on how they empower their teams and companies with software.

Career

Want a job in digital marketing? Learn the tools for a leg up.

We put this list of software you can learn today to get your digital marketing career off the ground.

stacks

2019 Growth Strategies from Digital Advertising Expert David Rodnitzky

We interview David Rodnitzky, CEO and founder of 3Q Digital, a San Francisco based digital advertising agency that counts LinkedIn, Walmart, Uniqlo and many other best in class companies as clients.

enterprise software

5 Predictions For The Enterprise Software Market in 2019

We make 5 predictions for the enterprise software market for 2019, including the arrival of Google in the software review market.

marketing

What does Zoom, the best tech company to work for 2019, use for marketing?

Glassdoor published their annual ranking of best places to work and Zoom came in at #2 overall and #1 tech company. We at chief.io asked ourselves what the best tech company to work for was using for their marketing operations.

enterprise software

What is a Customer Data Platform (CDP)

The best, modern marketers, product managers and account managers combine creative flair with data-driven decisions. Vendors have been promising them a "360-degree view of the customer" for a long, long time. But, a customer data platform may finally deliver on that promise.

marketing

Why MarTech has exploded

There has been a lot of noise about the marketing technology ecosystem exploding. ChiefMartec started their marketing landscape in 2011 with 150 companies, and now track over 7,000 companies. Let's find out what makes marketing different

procurement

How to prepare for a successful enterprise software purchase

All businesses make software purchases. It is necessary to be efficient and to compete. Typically, these purchases are made to solve a problem and often times they do, but how do you maximize the value of your purchase?

Company News

Welcome to Chief Software Officer

Evaluating, buying, using and replacing software are now every day tasks that can yield enormous benefits or be tremendous failures. We all want to succeed at our job and in our career. With software becoming as ubiquitous as cars, we all need to become better drivers.