marketing Why MarTech has exploded There has been a lot of noise about the marketing technology ecosystem exploding. ChiefMartec started their marketing landscape in 2011 with 150 companies, and now track over 7,000 companies. Let's find out what makes marketing different
procurement How to prepare for a successful enterprise software purchase All businesses make software purchases. It is necessary to be efficient and to compete. Typically, these purchases are made to solve a problem and often times they do, but how do you maximize the value of your purchase?
Company News Welcome to Chief Software Officer Evaluating, buying, using and replacing software are now every day tasks that can yield enormous benefits or be tremendous failures. We all want to succeed at our job and in our career. With software becoming as ubiquitous as cars, we all need to become better drivers.
